Daniel Korschun
Daniel Korschun
Professore, Drexel University
Daniel Korschun is a Fulbright Scholar, Stephen Cozen Research Scholar in Marketing and an Associate Professor of Marketing.
He is a fellow of both the Institute for Strategic Leadership and the Center for Corporate Governance at LeBow.
Dr. Korschun’s latest research examines employee and consumer reactions to companies that take controversial political stands. His research on stakeholder responses to corporate social responsibility is published in premier journals such as the Journal of Marketing, Academy of Management Review, MIT-Sloan Management Review, Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Business Research, and the Journal of Business Ethics.
His book, We Are Market Basket (co-authored with Grant Welker, AMACOM), tells the true story of a grassroots movement to reinstate a beloved CEO and save a $4.5 billion supermarket chain. The book was named a top 15 business book of 2015 in Forbes and was also recognized as the Best General Business Book of 2015 by influential distributor CEO-READ.
In the popular press his work appears in the Harvard Business Review, Washington Post, McKinsey Quarterly, Knowledge@Wharton, Salon, and other publications. He has offered expert commentary to the New York Times, The Boston Globe, NPR-Marketplace, LA Times, USA Today, Bloomberg, CBC Canada, and many others. He appears periodically as a guest on Wharton Business Radio (Sirius 111).
On the teaching front, Dr. Korschun teaches PhD, executive MBA’s, Master’s, and undergraduates. He is a recipient of the prestigious Rothwarf Award for Teaching Excellence, the highest teaching award given to tenure-track faculty at Drexel University.
Dr. Korschun delivers keynote speeches and is frequently invited as a speaker at company, industry, and academic conferences.
Areas of Expertise
- Brand and Corporate Reputation Management
- Corporate Political Activism
- Corporate Social Responsibility
- Internal Marketing
- Marketing Strategy