Agenda

09:00
Parking at Arese dedicated EXPO Car Park
Catch shuttle bus to ROSERIO Gate (about 30 minutes)
Walk to the Swiss Pavilion (about 15 minutes)

10:00 - 10:30
Check-in and Welcome Coffee at Swiss Pavilion

10:30 - 10:40

Welcome speeches
- Alessandro Marrarosa, NetComm Suisse
- Lorenzo Leoni, AGIRE Foundation

10:40 - 11:00
Research presentation: "The Swiss e-Commerce Factor in international sales and deliveries”
- Carlo Terreni, NetComm Suisse

11:00 - 12:15
Destination Switzerland: what makes Switzerland so attractive for the relocation of digital and e-Commerce companies?

Round table:

- Gianni Cattaneo, Cattaneo & Postizzi Studio Legale (Moderator)
- Fabio Gianfreda, Swiss Post
- Louis Macchi, PricewaterhouseCoopers
- Maurizio Crivellari, Quickly
- Marco Cavadini, Swisscolocation
- Franco Bondi, Eventboost

12:15 - 13:15
Swiss leadership in digital transformation

Round Table:

- Elena Marchiori USI University (Moderator)
- Stefano Zoia, Tinext
- Simona Zanette, Hearst Magazines
- Federico Capeci, TNS
- Milena Folletti, RSI

13:15 - 14:15
Apéro-lunch & Networking

14:15 - 15.15
Dedicated guided visit to the Swiss Pavilion

"The Swiss e-Commerce Factor in international sales and deliveries" is the latest research promoted by the NetComm Suisse Observatory. It examined 5 European countries (Germany, France, Italy, Spain, UK) and 4 extra-European reference markets (Shanghai, Guangzhou, New York and Los Angeles), identifying millions of consumers potentially interested in buying products/services made in Switzerland or sold by Swiss online shops. Other features linked to Switzerland are the unicity of certain products, cost-effectiveness and customer care. A cultural trait to be added to Swiss plurilingualism: together they represent an added value which contribute in pushing new customers to whoever is able to exploit it. Moreover, Switzerland as a relocation destination for international companies has an impressive overall rating. Our country is ranked “best in class" in three of the four most important areas – political stability, labor flexibility, and the education of the work force – as well as in the quality of life, which is rated as “important.” But this isn't the end of the story: Swiss technology and digital sector are more than crucial to the development of local and foreign companies and this is a sector which is growing faster and faster. Switzerland is one of the countries where more innovation is made and it is home of the companies who get, year by year, the highest number of international patents for intellectual property. The technological infrastructure and the job market's attractiveness for top class local and international talent make this country the perfect cradle to nurture the most ambitious digital and e-Commerce projects. During this conference at EXPO Milano 2015 - Swiss Pavilion we'll have the opportunity to understand how the ongoing digital transformation could bring even more businesses to move to choose Switzerland as a hub, also thanks to its undeniable "e-Commerce Factor".

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