Cibus
Made in Italy products are among the main drivers for spreading Italian culture in the world, according to 94% of the Italians
Press release – CIBUS Day 2
Cibus 2024
Made in Italy products are among the main drivers for spreading Italian culture in the world, according to 94% of the Italians
Consumers are increasingly interested to sustainability and combat food waste. 2 out of 3 Italians also consider the packaging a crucial asset in shopping behavior
Federalimentare-Censis: protecting and enhancing Italian industries, like food sector, is considered a significant aspect by 93% of the Italians.
Nomisma showcases research about Packaging in the Italian Large-Scale Retail: 46% of consumers consider nutrition style as a fundamental asset for their own physical and mental health.
Explore further and download Cibus 2024's press kit from this link
(Parma, 2024, May 8th) - The Italian food industry increasingly embodies social and economic development. It is no coincidence that Italians consider it one of the main ambassadors of Made in Italy. Consumers in the Bel Paese are becoming more attentive to waste reduction and sustainability, considering both aspects crucial in their shopping behavior. These are among the key topics discussed at Cibus, the premier event in Italian agrifood, taking place at Fiere di Parma until May 10th.
FEDERALMENTARE-CENSIS' RESEARCH
Federalimentare-Censis presented a research titled “Food Industry, EU regulations and new global balance” during the Public Assembly of Federalimentare. The study confirmed that 93% of Italians consider food industry a symbol of social and economic development, while 94% affirmed that Made in Italy products are among the main assets for spreading Italian culture in the world and a driving force for economy through the export (worth 53 billion euros in 2023).
Furthermore, according to the data, 89% believe that support for the sector can come from future EU policies and decisive actions to support the competitiveness of European companies against those outside Europe. The food industry currently ranks first among manufacturing sectors in terms of turnover value and second in both the number of companies and employees, with a total value of 193 billion euros, accounting for 15.6% of the total turnover of industrial sectors. From 2013 to 2023, the turnover of food and beverage increased by 31.3%. The sector consists of 60.400 companies, an increase of 1.5% from 2013 to 2023, with a total of nearly 464 thousand employees, up 12% over the same period. In Italy, household expenditure on food and beverages amounts to 195 billion euros, accounting for 15.2% of total household consumption expenditure, a higher share than similar countries such as France, Spain, Germany, and the Netherlands.
In 2023, food&beverage export worth was 53.4 billion euros, marking an increase of 57.3% from 2013 to 2023 and a staggering 148.5% in the previous 10 years. The 2023 data regarding the distribution of the total export value of food and beverage products indicate that 56.2% went to the markets of the 27 EU countries and 14.9% to non-EU European countries. The strength of Made in Italy is also evident in exports: in 2023, its value exceeded 380 billion euros, that means more than two-thirds of the total Italian export value in 2023.
Nearly 91% of citizens consider Made in Italy products as ambassadors of Italian pride in the world; concerning our food, 94% of Italians believe it is one of the main drivers for spreading Italian identity worldwide. Additionally, protecting and enhancing Italian industries, like food sector, is regarded as a relevant aspect by almost 93% of the Italians, while 87% also appreciate the initiatives aimed at protecting brands and companies to prevent them from falling under foreign control.
Italians also have high expectations from the EU: 84.9% of Italians are sure that barriers should be raised against goods coming from countries with inadequate sanitary, social, and safety regulations compared to EU norms. Furthermore, over 89% of Italians believe that the EU should support companies from member countries in their efforts to become more competitive than those from other macroregions. Europe is a value for a significant majority of Italians, although many aspects need to change: among the most critical points are economic actions and food regulations. In fact, food companies generate so much value but they still are too often in trouble due to European norms and regulations.
According to Paolo Mascarino, President of Federalimentare: “Italian Food Industry can and want to make a significant contribution to the country's development agenda. It is not just a matter of ensuring food safety in Italy; actually, we have the great opportunity of growing in international markets. Companies have solid structures and know how to produce unique and unparalleled food products; of course, if we want to keep on growing, we also need a commitment from institutions, both European and Italian, at a structural level. In this regard, we would like to see Europe supporting the entrepreneurial talent of our sector with legislative and regulatory initiatives aimed at promoting competitiveness at the international level."
THE NOMISMA RESEARCH
At Cibus, the latest research from the Consumer Packaged Goods Observatory, managed by Nomisma, was presented. The study highlighted the results of a survey about the consumption behaviors of Italians, who are increasingly attentive to health, nutrition, and sustainability issues, with a particular emphasis on the role of packaging.
Specifically, for 46% of Italians, proper nutrition and a healthy eating style have a positive or negative impact on their physical and mental health. For 1 out of 2 Italians, the main reason for following a healthy, balanced diet is to feel good about themselves, while for 42% of respondents, it is related to preventing diseases or health disorders, or to staying in shape (41%).
In fact, in Italy the demand for free-from food products is steadily growing (marking an average annual rate of +5% in value). The sector is driven by sugar-free or low sugar content products. Additionally, Italians are increasingly interested in high-protein products, where foods and beverages enriched with proteins stand out (with a +20% increase in value and +8% increase in volumes in June 2023 compared to the previous year).
PRESS OFFICE
Mirandola Comunicazione
Antonella Maia | antonella.maia@mirandola.net | cell 349.4757783
Uploaded on 08/05/2024
Cibus 2024 | Fiere di Parma 7 - 10 maggio 