Giacomo Del Chiappa

Professore associato - Università di Sassari

I teach “Tourism Marketing and Management”, “Destination Management and Digital Marketing Lab” and “Service and Retail Marketing”.

I’m Senior Research Fellow at the School of Tourism & Hospitality of University of Johannesburg (South Africa) and Associate Researcher, National Research Council (CNR) - Institute for Studies on the Mediterranean. I’m currently sitting in the Board of Directors of the Italian Marketing Association and I’m covering the role of Co-editor-in-chief of the European Journal of Tourism Research (my publication record can be viewed at this link: http://bit.ly/32N5WSA).

My research is related to destination management, tourism marketing, hotel marketing, tourism sustainability, consumer/tourist behavior, services and retail marketing, digital marketing, technologies 4.0 and their impact on CEX, and airport marketing.

I regularly teach in PhD programs, Masters and EMBA in Italy and abroad in the areas of consumer behavior, tourist behavior, destination management and hotel/hospitality marketing and management. I conduct applied research on behalf of businesses and institutions, and I regularly deliver training session to tourism and hospitality businesses.

Fonte: LinkedIn