Beyond S.r.l. is an Italian ICT SME owned by Paybay S.r.l. (digital company of QUI! Group S.p.A) and young entrepreneurs, which achieved the status of Innovative Start-up since last December.

Our mission is to develop new conceptual and technological solutions applied in different contexts as Commercial, Cultural, Tourism and Transport, integrating payment, loyalty and engagement policies, strategies and mechanisms.

Our team comprises electronic engineers and peer-recognised experts in Research and Development with academic and industry valuable experiences.

We are actually concentrated in defining applicative solutions in the industrial domain of Digital Payments, Ticketing, Loyalty, Couponing, based on a strong component of research and innovation.

Beyond is strongly involved in Research & Development activities on high technology/innovation projects. The main objectives consist of studying and defining models and solutions impacting digital services and products. Topics of major interest concern Big Bata analysis and technology, Gamification Theory and Design, Social Network Analysis, Semantic web, Integrated Computer Systems, Web and Mobile Application Development, Business Intelligence.

According to the definition established by the Italian Ministry of Economic Development, Beyond Srl is an innovative startup since december 2014.