THE WORLD MARKET OF THE ALBA WHITE TRUFFLE AND THE CULINARY EXCELLENCE OF ALBAQUALITÀ

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THE WORLD MARKET OF THE ALBA WHITE TRUFFLE 
AND THE CULINARY EXCELLENCE OF ALBAQUALITÀ

In the heart of the historic center of Alba, the largest truffle market in the world returns, the hub of a fair dedicated to safety and quality 

The focus of the 90th edition of the Fair will be, also for this year, the World Market of the Alba White Truffle, hosted as usual inside the Cortile della Maddalena. In the heart of the city, within the historical central area overlooking Via Vittorio Emanuele II, enthusiasts of the most precious fruit of this land will be able to discover its scent and secrets every Saturday and Sunday of the nine weeks of the Fair, with the additional special openings on Monday and Tuesday December 7th & 8th. 

In order to guarantee the realization of the event in full compliance with anti-Covid regulations, as well as to protect the safety of visitors, of those who work to organize the event and of the entire territory, quota measures will be applied at the entrances and body temperature will be checked by thermoscanner. To further protect the participants, the traditional tensile structure will leave room, for this year, for a completely renovated installation of over 2,000 square meters, with an open-air solution that will guarantee adequate spacing, and usability even in the case of bad weather. 

The undisputed symbol of the Fair and its culinary excellence is renewed in form, but its substance is more than confirmed, with the World Market remaining the ideal location to discover the extraordinary heritage truffle of Langhe, Monferrato and Roero, as well as a perfect place to appreciate and buy the finest specimens of Tuber magnatum Pico with controlled and guaranteed quality.

In fact, the International Alba White Truffle Fair applies a rigorous selection protocol for the fresh product for   sale. Every year the Municipality of Alba appoints a commission composed of experts who draw up the rules to regulate the sale of the truffle, rules that all the sellers present at the Fair (the "trifulau", in Piedmont dialect, as well as the "hunters", but also the merchants) must comply with. 

And so every day, before the opening of the World Truffle Market, the sellers present their truffles to the judges of the Quality Commission, who perform an accurate sensory analysis by selecting only the products suitable for sale which, at that point, are counted. and weighed. In order to effectively control the characteristics of the product, the Quality Commission delivers a special numbered bag, to be used compulsorily for the sale of each truffle, for each truffle that passes the control.

These special wrappers, through the identification code, make it possible to trace the supplier: in the event of a complaint, received at the "Consumer Desk" within 48 hours after the purchase, the seller is required to substitute the truffle evaluated negatively by the Commission Quality.

The "Consumer Desk" chaired by the Quality Control Judges is available every Saturday and Sunday of the Fair at the desk located at the center of the World Market. Throughout the week they will be at the headquarters of the National Center for Truffle Studies in Piazza Risorgimento, to inform consumers on their purchase rights, collect reports and provide advice on the conservation and consumption of truffles. To receive information or report problems once you have left the market, you can write to the National Center for Truffle Studies at info@tuber.it. 

Antonio Degiacomi, President of the National Center for Truffle Studies, says: "The big news this year will concern the ways to use the Alba White Truffle: the International Alba White Truffle Fair will be the leader in the application of the procedural guidelines adopted by the Piedmont Region to regulate the use of the White Truffle in all the fairs dedicated to it, within the regional borders. A dedicated commission has in fact defined the specifications for a purchase method ensuring the complete protection of both the buyer and seller, while assuring that handling and smelling the product will be carried out in total safety: the truffles will then be placed in a special glass container, equipped with a lid in silicone specifically for food, to ensure the usability of the product to avoid possible risks ". 

Among the events confirmed, within the Cortile della Maddalena, you can find the food and wine review AlbaQualità which, as the name suggests, offers an exhaustive and complete panorama of the Piedmont food and wines offered. Particular attention is paid to the artisanal production of the area, with a choice of products for tasting and to buy, a tasty souvenir of your visit to the International Alba White Truffle Fair. 

A specific area is also reserved for tasting the wines of Langhe, Roero and Monferrato offered inside the Grande Enoteca by AIS Piemonte, the regional section of the Italian Sommelier Association. 

Inside the World Market of the White Truffle of Alba, as per every year, you can also find the Alba Truffle Show. This is a space dedicated to cooking shows hosted by great chefs, to workshops, to the Sensory Analysis of the Truffle, to the Wine Tasting Experience®. There are also opportunities to discover other regions through the excellence of their food and wines, as well as experiential paths to allow visitors coming to Alba from all over the world to make a journey through the flavors that best represent the Italian “bella vita”.

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WORLD MARKET OF THE ALBA WHITE TRUFFLE AND ALBAQUALITY FOOD AND WINE SHOW

Every Saturday and Sunday from October 10th to December 6th 2020, from 9.30 to 19.30 - Last admission at 19.00.
Special openings on Monday and Tuesday, December 7th & 8th 2020, from 9.30 to 19.30 - Last admission at 19.00.
Courtyard of the Maddalena - Via Vittorio Emanuele, 19 - Alba (CN) 

The cost of the full entrance ticket is €4.00.

Reduced admission for groups of more than 30 people and specific affiliations at €3.50.

Free admission for children under 15. 

Please note that to access the World Truffle Market, in compliance with the anti-Covid regulations in force, the use of a mask is mandatory.

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PER INFORMAZIONI

Ente Fiera Internazionale del Tartufo Bianco d’Alba
Piazza Medford, 3 - 12051, Alba Tel. +39 0173 361051 - info@fieradeltartufo.org - www.fieradeltartufo.org

Facebook @tartufobiancoalba
Instagram @tartufobiancoalba 
Twitter @AlbaTruffle
YouTube https://www.youtube.com/user/Tartufobiancodalba

L’hashtag ufficiale dell’evento è #albatruffle

Ufficio Stampa Fiera Internazionale del Tartufo Bianco d’Alba
Pietro Ramunno - Tel. 3395943085 – Mail: ufficiostampa@fieradeltartufo.org

Caricato il 02/10/2020

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