Changing the way we buy Jeans: FTA invests in Jeanuine, a brand new online shopping experience

Hong Kong based Jeanuine, an e-commerce menswear brand recently joined Fashion Technology Accelerator’s (FTA - Milan) portfolio of fashion tech companies - to go big in a fast-growing market.

Milano, June 20, 2016 - Out of the USD 60 Billion worldwide annual denim sales, only 5% are made online, one of the lowest ratio in the apparel industry. Such prominence of offline sales is understandable as fitting the product remains an essential part of the purchase decision.

Jeanuine (jeanuine.com), an e-commerce established in 2014 in Hong Kong, designed a simple, fast and fresh shopping experience offering the possibility to easily customize your perfect and unique jeans.

Jeanuine proposes an interactive personalization with visualization in real time. Thanks to the Jean Maker app, customers become decision-makers and create instant configuration of the product to their needs. The brand offers endless contemporary style options designed by Jeanuine French founders. Manufactured in their own workshop, Jeanuine guarantees premium quality products at affordable price.

“Using digital technologies it’s our vision to democratize custom & bespoke denim and make it as accessible as ready-to-wear”, explains Jeanuine CEO Julien Tripet. “Through the collaboration with the FT Acceleration program, Jeanuine will benefit from a unique expertise in Fashion technologies enabling a rapid expansion in a fast-growing market”.

“Today customers are increasingly interested in being involved in the co-creation of their own clothes. With Jeanuine we want to provide this possibility to everyone for an iconic and most popular item, the denim”, added Giusy Cannone, Managing Director of FTA.

In Detail

Fashion Technology Accelerator was originally founded in Silicon Valley (CA) in 2012 and is present in Milan and Seoul (S. Korea).

FTA’s has a deep understanding of the market factors that drive the luxury / fashion industry as well as an international network of experts, which accelerate business growth by removing the obstacles and bottlenecks that typically hinder startups.

For further information: http://www.ftaccelerator.it

Who We Are

FTA was founded by Enrico Beltramini, who was a member of the Board Gucci, Executive Gucci, Fiat, Rinascente Group and PA Consulting Group in New York, Turin, Milan and London. He is an active investor and strategic advisor to technology startups in Silicon Valley. In 2013 he also started an investment fund, Naxuri Capital, focused on Fashion Technology.

Co-founder and Managing Partner of FTA Milan's Paolo Ivancevich, with a long career in finance: he was member of the Board of Investment Companies, Banks and Companies Asset Management, Executive Manager in major Italian banks, including Banco di Napoli and Banco di Sicilia and CEO of Diners Club Europe. He’s founder and CEO of Captha, training companies in banking and finance and Novenero, corporate finance advisory firm.

Managing Director of FTA is Giusy Cannone. Previously, she was Investment Manager at Italian Angels for Growth, the largest business angel group in Italy. Among previous experiences, she worked at the Innovation department of Intesa Sanpaolo, managing Startup Initiatives.

For Further Information:

Simone Ivancevich
sivancevich@ftaccelerator.com

Caricato il 22/06/2016