NetComm Suisse

INVITATION - eCommerce meets Fashion in the Ticino Fashion Valley


eCommerce meets Fashion in the Ticino Fashion Valley

Thursday April 23rd 

from 9:00 AM to 6:00 PM

CineStar Cinema, Lugano

Via Ciani, 100

6900 Lugano

RSVP Press Only

Please register on this page or send an email to

Understanding how to market and sell fashion products online is crucial in a multichannel driven environment. NetComm Suisse, the Swiss e-Commerce Association, organizes “eCommerce meets Fashion in the Ticino Fashion Valley” a seminar to discuss and outline the best strategies on the market through: market leaders' panel discussions, specific case studies and success stories.

The main category of goods bought online by Swiss shoppers in 2014 is "clothing and fashion items", with a +16.3% increase on the previous year as stated by users. 52% of Swiss online shoppers made at least one fashion e-commerce purchase, investing on average 463 CHF per year, according to the Observatory NetComm Suisse.

This trend is even more relevant in many European countries, where the penetration of fashion purchases online (according to a recent ContactLab research) is: 45% in Italy, 58% in Spain, 66% in France, 74% in Germany, 81% in UK.   



09:00 - 09:30   Check-in

09:30 - 09:45   Welcome speech

  • Alessandro Marrarosa President NetComm Suisse e-Commerce Association
  • Stefano Rizzi Director of the Economics Division of the Department of Finance and Economics of Canton Ticino (Event's Patronizing Institution)
  • Michele Raballo Managing Director e-Commerce Lead Accenture Interactive

09:45 - 10:15   What's hot in the fashion industry?

Facts and figures to guide your customer experience.
Arianna Galante Director of Agency Dept. ContactLab

10:15 - 11:15   Round Table. Omnichannel: how is it applied in real world for fashion? 

  • Carlo Terreni General Director NetComm Suisse e-Commerce Association (Moderator)
  • Federico Gasparotto e-Commerce Strategy Lead Accenture Interactive
  • Andrea Cappi e-Business and Digital Director LiuJo
  • Laurent Garet CEO Switzerland La Redoute
  • Massimiliano Grigolini e-Commerce Country Manager Switzerland C&A

11:15 - 11:45   Coffee break

11:45 - 12:45   Users, not devices: multi-screen customer journeys.

  • Marco Di Dio Roccazzella Partner - Managing Director Fashion & Luxury Practice Value Lab (Moderator)
  • Enrico Fantaguzzi e-Commerce Manager Twin-Set Simona Barbieri
  • Lisa Calatroni e-Commerce Customer Experience Manager EMEA Timberland (VF International)
  • Simone Zucca Industry Head, Retail Google Italy
  • Antoine Auvinet General Manager, EMEA Emerging Markets & Global eCommerce Bally

12:45 - 14:30   Networking lunch 

14:30 - 15:30   Unconventional social and digital marketing drives online sales.

  • Umberto Andreozzi e-Commerce Italy Lead Accenture Interactive (Moderator)
  • Enno Jönsson, Sales Manager EMEA Facebook
  • Claudia Puglisi, Global Brand Manager Burberry Luxottica
  • Filippo Caresana, e-Commerce Manager QVC
  • Jörg Hensen, CEO FashionFriends

15:30 - 16:30   Russia: one of the fastest developing online fashion markets.

  • Marc Sondermann Editor-in-Chief / CEO Fashion Magazine (Moderator)
  • Bernard Lukey Executive Director Yandex Europe
  • Evgeniy Schepelin Director eTraction Otto Group Russia
  • Dimitry Razumovskiy Emerging Markets e-Commerce Manager Accenture Interactive
  • Dimitry Zaytsev e-Commerce & Digital Manager MODIS

16:30 - 17:00   Coffee break

17:00 - 17:45   Start-ups for fashion and e-commerce.

Giambattista Ravano President AGIRE Foundation

Olivier Hamel Founder Prodibi

Dario Cardile CEO Formabilio

RSV Press Only

please register at this link or send an email to


***** * *****

Netcomm Suisse

NetComm Suisse is the first and only Swiss association of e-commerce, founded in 2012 with the aim to promote the services and support the interests of the most important companies in the sector. NetComm Suisse contributes to the knowledge and diffusion of electronic commerce, its services and its technologies, creating initiatives aimed at consumers and operators. Among the objectives of the association there is that of eliminating the barriers that limit the development of the sector, and implementing communication projects for the logistic supply chain and distribution, and promoting digital culture towards businesses and customers. The association also undertakes activities in regulation and lobbying working with national and international institutions, in order to create clear standards and regulations; prerequisite for growth in the sector. 

NetComm Suisse Association – Swiss e-commerce Association

Nicole Mureddu

NetComm Suisse

tel Zurich    0041 (0)44 5002173

tel Lugano  0041 (0)91 2104736

tel Geneva 0041 (0)22 5107103

Netcomm Suisse Press Office

Mirandola Comunicazione/iPressLive

Simona Miele – Marisandra Lizzi

mobile       0041 79 700 23 07

tel Lugano  0041 (0)91 2104736

tel Zurich   0041 (0)44 5002173


Caricato il 09/04/2015





  • Comunicazione
  • Economia e finanza
  • Moda
  • Tecnologia