Jorij Abraham has been part of the international eCommerce community since 1997. He has been manager eCommerce at Bijenkorf (an upmarket department store chain), TUI (Europe’s largest travel organization), online publisher at Sanoma Media (the largest media company in the Benelux) and Director of Consulting as Unic (Europe’s largest hybris eCommerce integrator). In parallel to these activities he (fellow) founded two companies, eVentures Europe and vZine.Since 2013 he is as Director of Research & Advise at Ecommerce Europe. Ecommerce Europe represents 4.000+ companies selling products and/or services online to consumers in 10 countries in Europe. He is also director of the eCommerce Foundation, a research institute offering practical ecommerce research and benchmark services.