Expert in communication and strategic marketing. Publisher of periodicals for the Tourist and Business Travel sectors, with extensive experience in advertising, video production and organizing public events, as well as handling the public image of many of the world’s leading designers and architects. For seven years, up to the beginning of 2000, Baroni was publishing director of the Secondamano Group (Trader.com >5K Employees). As a specialist in startups and in the management of complex organizations, Baroni has also founded numerous publishing houses and multimedial and service companies, some of which are today seen as case-histories illustrating major successes in e-business. From 2004 to 2013 Managing Director of VDA Multimedia Spa, multinational Group focused on the engineering and offering of solutions, services and contents to the hospitality industry in the world. At present he is Executive Vice President of Forcontact and CEO of Tripitaly.