CIBUS HEALTHY powered by ENDU technical partner Retail Modeling

CIBUS HEALTHY

In 2023, Cibus launched an area dedicated to exploring the rich-in-proteins category products, one of the most interesting trends coming from abroad (United States, overall), . Conceived as a true village of wellness, this special section returns also in 2024’s edition, framing in a broader and more complete perspective the themes of nutrition. Thus arises Cibus Healthy, a special area aimed at stimulating the visitor with a series of insights and interventions from industry experts. Together with them, Cibus will attempt to catalog the best productive, commercial, and marketing experiences offered in the world of functional nutrition, a major market trend of 2024 and the years to come.

I PROTAGONISTI DELL’AREA

ANDERSON RESEARCH

"Since 1997, we have been involved in the production and distribution of sports and wellness supplements, as well as healthy and protein-rich foods and snacks, even without added sugars. We are now experiencing a growing demand from both large-scale retail and distribution channels for this product category, since consumers are increasingly attentive to the nutritional characteristics on the labels. We believe that taking part in Cibus Healthy area presents a great opportunity to introduce our company to both Italian and international distributors."

ENERVIT (Giulio De Masi, Direttore Generale Area Commerciale Italia)

"We are delighted to be part of the Cibus Healthy area, showcasing all the new ENERVIT innovation products in the world of healthy snacking, sports and functional nutrition. As a leading company in this sector, it is crucial for us to understand, drive, and support the trade in order to meet the needs of consumers, who are increasingly dynamic and focused on their well-being. We pursue this mission through the development of innovative, functional, and highly palatable products."

ETHICSPORT®

“EthicSport® is a leading Italian brand in sports nutrition. It was born out of careful research and study of the latest findings in science and nutrition, with the purpose of meeting the nutritional needs of all athletes and creating more awareness of nutritional-related issues in the sports practice.

Our experience comes from the field and is growing day by day thanks to the collaborations with professional teams, sports federations, medical staffs and Universities.

The effectiveness, safety, high digestibility and great taste are our strengths.”

G-FREE ALIMENTARE (Jethro Marriage, General Manager, GFree Alimentare Srl)

“FREEE is a leading gluten free food brand in the UK with over 40 years of expertise in the gluten free sector. The range includes pasta, breakfast cereal, flour and much more. Using its own manufacturing facilities, including a brand-new gluten free pasta making plant in Italy, we are excited to be at Cibus to introduce the brand to the Italian market. Exhibiting here was an easy decision for us with Cibus’ reputation for attracting a large number of decision makers from Italy and further afield, and we are looking forward to a productive 4 days in Parma.”

NEW SNACKS UOP

“UOP Srl SB produces certified organic foods. The company's philosophy, embedded in its name (Uprising Organic Project), is centered around research and innovation in organic food products.

At Cibus, we showcase non-fried chips made from potatoes and lentils, with additional benefits such as being rich in fiber and protein, certified organic, and gluten-free.

Additionally, we are here to introduce an absolute innovation in the organic sector, the pasta brand "Mmm... che Pasta!".

This is a pasta made according to the most typical Italian tradition recipes, ready to eat by simply adding hot water and mixing. An excellent alternatve for out of home and on-the-go meals.”

PACKTIN (Andrea Bedogni, Sales manager)

“We are pleased to be back at Cibus and participate in the Cibus Healthy area, aiming to introduce Packtin products to new buyers. In particular, our Circular Flours are highly appreciated by chefs, consumers, and companies throughout Italy, and they are increasingly improving their awareness abroad as well. In addition to being delicious, they have excellent nutritional values and active compounds, and they can enrich soups, baked goods, creams, and sauces with proteins, fibers, or vitamins. Moreover, they are good for the planet because they are obtained through the innovative valorization of agri-food by-products, in a 100% circular economy perspective.”

PARMA FOOD LAB SRL

“At Parma Food Lab, we're driven by a particular goal: to craft exceptional alternatives to meat and cheese, sourced directly from nature. Our company is dedicated to shaping a future that's not just flavorful, but also environmentally conscious.

Our journey begins with a profound respect for simplicity. By harnessing the power of humble ingredients, such as chickpeas, we unlock a world of culinary possibilities.

Central to our ethos is a commitment to wellness. We understand the importance of catering to diverse dietary needs and preferences. That's why all our products are meticulously crafted to be allergen-free, gluten-free, lactose-free, soy-free, and devoid of artificial dyes and preservatives.”

PR.ALI.NA

“Pralina has always had a commitment: to preserve and enhance the Mediterranean food culture, offering exclusive recipes to satisfy global consumers who appreciate healthy food. Made to be good: tasty natural ready to eat products created thanks to long-standing know how and production technologies that preserve flavors and nutritional properties, guaranteeing high quality standards and safeguarding Nature. Pralina’s concept of Healthy is ensuring preservative-free products for a healthy and balanced lifestyle.”

ROVAGNATI

"Rovagnati doubles its return to Cibus with a main stand, an exclusive lounge for its clients where to taste its products and get to know its whole portfolio, and a second one dedicated to its well-being brand Snello located in the Healthy area. An occasion to present the new Snello Gastronomia range which addresses to consumers looking for a healthy charcuterie offer also at the Deli Counter. As well as the Self Service range, all Snello Gastronomia products are produced with no nitrites, thanks to a proprietary technology, and low fat."

TRENTINO SVILUPPO (Alberto Turchetto, direttore Ambito Imprese di Trentino Sviluppo)

“Trentino Sviluppo fosters the development of the cluster of heatlhy companies from Trentino through the implementation of actions and tools that enhance excellent production, pofessional growth, marketing, the birth of new commercial relationships, the development of innovative products. To be present at Cibus permit to present 7 excellent regional companies with natural, organic, vegan, innovative products - a perfect expression of the territory of origin, but also to track international trends in the healthy sector and create new business connections.”

UN ATTIMO IN FORMA

"Being part of the Healthy section at Cibus is a unique opportunity to directly engage with a highly qualified audience interested in health and well-being. We are in a place where we can effectively showcase our products and connect with consumers who prioritize quality and the origin of food. Moreover, being part of Cibus Healthy allows us to position ourselves as a distinctive player in the field of nutrition, emphasizing our values of innovation, sustainability, and well-being. This platform also offers us the opportunity to differentiate ourselves from competitors and strengthen our reputation as a leading brand in providing healthy and nutritious food solutions."

Uploaded on 05/05/2024