OBJECTIVE: To entertain fans during the two days of final stage of the Giro d’Italia in Turin with RCS Mediagroup digital newspapers, magazines and books

Quibee turned the city of Turin into the largest virtual newsstand in the world, during the final stage of the Giro d’Italia bicycle race. For two days fans and people could get entertained with RCS Mediagroup digital contents, on their smartphone and tablet.

The company used iBeacon technology to allow people to read while waiting, free of charge. There was 215,00 sq yd of reading areas in total covered by beacons. The campaign reached 30,000 individuals who browsed 46,588 pages in total. Thanks to beacon technology RCS Mediagroup was able to entertain readers in an entirely new and efficient way.

“Quibee’s solution seemed like a fascinating opportunity and with a large potential for integration with our brand. They were, in fact, many of partnership opportunities both in our publishing business and sporting events, as in this case, and I am sure that we will continue this path of mutual growth," commented Enrico

TECHNOLOGIES USED: Beacons

Filì, responsible for eCommerce & New Business of RCS MediaGroup.

"The project developed during the last stage of the Tour of Italy in Turin has given great results and was one of a kind. The shrine has proved popular in the open interest of the public that crowded the street circuit. The Tour of Italy proves once again sensitive to new technologies, innovation in every field and the Group's synergies," stressed Paolo Bellino, Managing Director of RCS Sport.

RCS started to pilot iBeacon technology already back in 2014 and see great potential for proximity marketing in the future.