We aim at creating the world's largest and deepest knowledge base on food served in restaurant, including menus, dishes, ingredients, allergens, nutritional characterstics, suitability for ethical choices (like vegetarians, vegans, halal, kosher, etc.),

The myfood knowledge base has a lot of interesting applications:

FOR RESTAURANT BUSINESSES:

• complying in the smartest way with the national and EU regulations on food labelling and #allergens (EU 1169/2011)
• using menus and relatd information as an innovative key for attracting customers (#menumarketing)
• saving time and money in daily operations (making serving much more efficient)
• managinf their menus in a single point, which can make it available to any other ystem which needs it (like ordering systems, food delivery platforms, food cost management solutions, etc.)

FOR CUSTOMERS:

• the #myfoodapp can take people to the resturants which better suit their preferences and needs using food as the key search driver (the "trivago" of restaurants)
• people with allergies and food intolerances will have a much better experience in choosing where to eat
• people can know the offer of a restaurant in advance (today less than 10% of Italian restaurants have an updated #onlinemenu)

FOR THE MADE-IN-ITALY FOOD & WINE SYSTEM

• promoting Italian products through restaurants
• giving evidence of the presence of Italian products in restaurants outside Italy
• enabling the use of their products as a key for searching restaurants

FOR PUBLIC BODIES, HEALTHCARE INSTITUTIONS, POLICY MAKERS, CONSULTANTS, FOOD BLOGGERS

• accessing a unique source of data and analytics
• finding insights for business opportunities
• using the myfood knowldge base to serve citizens with special health needs (celiachy, diabethes, obesity, etc,.)