Throughout his 20 years in the music business, Bruce Flohr has continuously evolved. After running the nationally recognized college radio station KCPR San Luis Obispo, CA, Bruce joined RCA Records as head of Alternative Promotion, where he guided the careers of the Stone Roses, The Charlatans, Love and Rockets and Cowboy Junkies, to name a few. He then moved into a dual A&R/Marketing position at RCA and signed Dave Matthews Band, Foo Fighters and several others. In 2002 he joined Dave Matthews Band and Coran Capshaw at Red Light Management and ATO Records.

Bruce serves as an A&R resource for both ATO and RLM clients, as well as handling management duties for artists such as OAR, Switchfoot, Parachute, Allen Stone and others. Bruce is also a founding partner in music media company GreenLight, which he started with Capshaw. GreenLight works with brands such as AmEx, Gillette and Hyundai to build exclusive music-driven campaigns. Lastly, Bruce works closely with many new technology companies such as Group Me, Will Call, Ear Bits and others to help them establish traction within the music space.