As AEHRA’s Head of Design,  Alessandro Serra liaises closely with Chief Design Officer Filippo Perini, continuing a partnership forged some 20 years ago.

Born August 17th 1976 in Italy, Serra graduated with a master's in Mechanics and 3D Modeling from the Technical Institute of Amedeo Avogadro in Turin. He began his career in 1998 as a 3D modeler with Alfa Romeo and FIAT, before securing a senior role with legendary automotive design powerhouse Zagato in 2002. In 2004, Serra joined Lamborghini, where he remained for over a decade, bringing to realization numerous iconic concept and production cars, such as the Lamborghini Reventon and Aventador SV as well as the iconic URUS, as Head of Exterior Design.

In 2016 Serra accepted the position of Innovation Designer with Italdesign, before further progressing his career in 2020 by becoming Group Manager at Genesis Advanced Design Europe, a role he then relinquished in 2022 to assume his current position as Head of Design at AEHRA.