iPress is a platform that facilitates collaboration between companies and the media. Thanks to its social intelligence, which is based on a proprietary algorithm, it simplifies the work of communication professionals who are searching for their audience and, at the same time, it allows professionals working in the media sector to filter news stories based on their interests, making the resulting information relevant and available over time.
Nell’ultimo anno il digitale ha avuto un ruolo nel percorso di acquisto dell’83% della popolazione italiana sopra i 14 anni. Fra i consumatori multicanale circa un terzo è rappresentato da InfoShopper, gli utenti che usano la rete solo per informarsi (16,1 milioni, il 37%), mentre quasi due terzi sono eShopper, coloro che la impiegano anche per comprare (27,8 milioni, il 63%). I Cherry Picker, i nuovi arrivati nel mercato eCommerce, sono il gruppo eShopper più numeroso (8,1 milioni).
Our target is represented by all communication professionals, whether they are journalists, bloggers, communicators, social media experts or similar. To all of them, we guarantee a complete suite of tools that is easy to use and constantly updated to support them as they search for relevant news sources and to aid them in maximizing the publication of their news stories on the media (printed, online, radio, television and social), thus extending the life-cycle of each news story even more.
iPress allows users to transform newspapers, radios and TVs into single contents that matter to specific audiences who have set their interests, and thus allows contents to be delivered to contacts based on their relevance and on media lists that are constantly updated: this way iPress solves two problems - spam and news that is sent out massively to editorial teams. It provides a solution for informational chaos and also new models for earning revenues, so that companies will only pay for relevant contents and coherent contacts.
Event organizers will have the possibility not only to manage event registration, but also to create a profile for participants (influencers, speakers, company spokespeople) that will be related to their specific sectors of interest, depending on the workshops and meetings they attend.
This platform is mainly a marketplace for news, press releases and documents: it provides for and guarantees a longer life-cycle for news stories - much longer than what is typically the case nowadays. In a few words, journalists will not only visualize news stories at the very moment in which communicators send them out via email, but will also have the possibility to find them where they want them, even over time, in a dedicated, organized storage area that is always available on the cloud.