Bermadinger Michael
Bermadinger Michael
MANAGER ECOMMERCE INTERNATIONAL; INTERSPAR GMBH
Well known international retailer INTERSPAR can boast a long tradition of innovation which expresses in successful evolutions in its territorial presence and store formats. Digital now becomes the next stage: every business is digital and consumer experience should be defined across all channels giving every opportunity to consumers to interact, buy, obtain services at any moments. INTERSPAR presents its approach to digital, the relevant lessons learned so far and its future plans.